That is an interesting question. i think first of all there are a lot of police/crime shows on TV and so these types of programme are popular, but with CSI they have taken a different approach which is to focus on the forensics part of police work, which is a very interesting subject. I like CSI and I think it is a good way to promote the uses of science to the public.
Because
(1) its producers could convince the TV stations that it stands a good chance to draw large audiences (and thus generate revenue from commercials) and
(2) this is indeed what happened.
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